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Tuck profs. investigate health orgs.' advertising; Article by: Sims, Madeline; Page No: 1, 2009-01-23

 Item
Part of TD-2009: The Dartmouth, Index for 2009

Description

Subject(s): health care organizations and businesses; advertising; Tuck School of Business professor Punam Keller; Donald Lehmann; "Designing Health Communications: A Meta-Analysis"; Journal of Public Policy and Marketing

Dates

  • 2009-01-23

Conditions Governing Access

From the Collection:

Unrestricted.

Language of Materials

From the Collection: English

May Be Available Online

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